I like the fact that I have been studying conspiracies for years. The greatest part of it is having the perspective on what has happened before and how it pertains to now.
For instance, I can see some nasty trickery being put into motion now, and I guess its time to blog about it.
Over the last few weeks, Mark Dice has been on a rampage, dealing out blows to charlatans of the “conspiracy theory” genre. While he has hit on some important threads of truth, his real motives seem to be trying to paint himself as the “other side” to Infowars. Basically a Coke verses Pepsi debate.
My analysis, they are both cola’s.
Catapulted into the mainstream media
Mark Dice was launched into the alternative media by sending out proactive press releases and garnering attention for his book “The Resistance Manifesto”. He had originally called himself “Jon Conner” after the character from the Terminator series of movies & TV, later changing his name to Mark Dice, the moniker he now goes by.
For years he would work along side Alex Jones and the ilk, even hosting the Infowars radio program a time or 2. As Jones grew his audience, Mark Dice was there all along showering Alex with complements and praise (see the video below where they are the best of friends)
And that’s the way it was for quite a few years, until about 2 months ago when Dice decided he would turn on his meal ticket and “go rogue”.
Bite the hand that feeds
Out of the blue, Mark Dice started slamming Jones calling him a “Kool-aid salesmen” for his promotion of Alex’s new health supplements.
He continued on by claiming that part of the reason for his split from Jones was over money.
Jones owed Dice money, so when he asked for the money, Jones pulled a “typical Alex” and freaked out on Dice.
According to Dice, they then resolved the issue and moved on until Alex “suddenly” pulled all of his material from the Infowars store and then blocked Dice from commenting on Infowars YouTube account.
For the next week Dice would put out a new daily “slam” of Jones by revealing inconsistencies in his “research”.
Something smells funny
As it all played out on YouTube, Dice slamming but Jones never retorted, I began to get really suspicious of what was going on.
The ground swell in bad press had started when Jones jumped into the middle of the Austin Gun Rally and insulted the organizers. His core supporters where starting to turn away as he became a name you did not want to be associated with.
“Jones fans are fucking idiots” you’d hear from those that really research conspiracies.
Then suddenly Mark Dice suddenly starts trashing his hero and gaining lots of support from angry former Infowars fans.
Controlling both sides of a dead fish
The one thing I will give Jones credit for, he is one damn good marketer. He’s taken a video camera and a microphone and turned it into a multi-million dollar enterprise.
As such, I wouldn’t be surprised if Dice is still in league with Jones and this is just your typical marketing ploy of playing 2 sides of the same coin.
The point that made me really start to question this sudden split from the Jones camp was about 2 weeks after Dice started posting his Jones-bashing YouTube videos.
Dice appeared on Adam Kokesh’s show (another one that gets his publicity from Jones) to discuss his apparent ‘falling out’ with Jones. During the interview, Kokesh stands up for Jones and Dice seems to counter that.
One key instance made me start to realize something wasn’t quite right here. Dice did a good job breaking down where Jones has been wrong, but then the real “trick” was dealt out.
The Same Coin
This is where I start to speculate… yes, I at least admit when I do so.
During the interview as Dice starts to hand out facts where Jones lies, Kokesh starts to play the key role of devils advocate for Jones and the “Great work he has done to wake up people”.
Dice responds with “Well I agree, but this is where he went wrong…” and the trap was sprung. I knew then what Dice was up to, and perhaps Kokesh was unaware of the part he played (I’d like to think so, he does seem like a good guy).
This is a classic tactic used by con-artists. It’s a variation of the strawman play used by debunkers. Dice appears to be the alternative talking about how Jones is such a bad guy while Kokesh stands up for Jones, thus dividing the viewers into 2 camps. Then, they bring back around to say Jones has done so much to wake-up people.
Did you catch it the “trick” or manipulation? The entire time Jones was getting publicity while downplaying his role in the grand deception. ”Sure, he might be an asshole, but at least he does good work!”.
This isn’t about Mark Dice or Adam Kokesh, it’s about Alex Jones.
Jones has done nothing but convince weak-minded people of some very real facts and then making them paranoid about EVERYTHING. At the same time he makes all the rest of us Conspiracy Theorists (a title which I am proud to bear) look like angry, paranoid rednecks with guns and the intention to use them on anyone besides other paranoid fear junkies.
What we have here isn’t just a failure to communicate, it is “Any press is good press, even bad press” deception. It has been used by marketers for years.
It’s all about market share
All 3 of the individuals mentioned in this article are brilliant marketers.
Jones made his name getting into this elusive ”bohemian grove”. You would tend to think that this super-secret satanist retreat frequented by rich business men and power players would have elite teams of security. No, instead 2 texans with a hidden camera broke in and hung out.
Mark Dice made his name by getting wide-spread mainstream media attention for him and his site with these troll press-releases. Now tell me this, how many of these angry press-releases do you think the mainstream media receives. Do you ever remember hearing before of them doing this before or since? I can’t recall any instances, but I guess I could be wrong.
Now Kokesh made his name by being choke slammed to the ground at a protest by an angry cop. He used the publicity to build what he has now. This is why I think Kokesh may be an honest guy, he has been honest about his intentions thus far.
I still don’t think Alex Jones or any of the rest of his maketing pyramid are true “disinformation” agents. I’m sure on some level they even believe what they promote. They just don’t promote it for the reason you think.
They promote the scary “conspiracy theories” because it sells books, DVD’s and Prison Planet memberships. When your pay-check is dependent on how scared people are, the more likely you are to over-exaggerate to keep the money coming in and the lifestyle at the same level, if not better.
Mark Dice’s split was just to make sure that anyone that was thinking about giving up on Jones stayed in the “marketing funnel”. He’s still on Conspiracy Theory with Jesse Ventura, he’s still getting exposure on Alex’s other satellite operations and he’s still getting paid for promoting Jones.
Think of it this way, have you ever watched “professional” wrestling? We all know how after the match the 2 bitter rivals go out drinking together.
So why appear to be so vicious in the ring?
Because either way, they are getting paid.